SASKO Sam Story
Bread is one of the main commodities in South Africa but it is also one of the most volatile priced consumer products.
The competitor landscape for bread is forever in a price war and to build loyalty is a challenge not always beaten.
With SASKO as the caring and nurturing brand, they are forever challenging the narrative, and has been focussing on building Brand loyalty with their consumer rather than just making a sale.
Value added campaigns that is targeting the youth by filling their tummies to ensure energy for a fresh mind, ready to learn and make a difference in the future.
One of the most successful campaigns SASKO SAM Activity book 2020 and 2021.
The Objective
Incentivise shoppers to purchase 2 bread loaves by rewarding the purchase with a SASKO SAM activity book
Campaign duration, two months
Online campaign, complete a task and win mask from SASKO Sam’s friends.
The Result
795 000 more loaves sold in the same period vs prior year, Resulting in R10 million sales (€590 000)
